To restore the glory of Ibadan as a profitable, vibrant centre of commerce through the use of the internet as a means of advertising/marketing of products and services of Ibadan origin.
To inject a fashionable dimension (via the internet) into the marketing, advertising and brand promotion of products and services in the city of Ibadan with a view to achieving an unwavering improvement in patronage and sales of Ibadan business.
To bring all products and services of Ibadan brand to the doorsteps of all Ibadan inhabitants.